Apply to become a Thriftfluencer
Calling all thrifters, creators, and style-obsessed storytellers! Goodwill of the Finger Lakes is recruiting influencers to join our Thriftfluencer Program. You’ll highlight your favorite thrifted finds, promote sustainable shopping, and help amplify the impact Goodwill of the Finger Lakes makes across our community.
Please note that we are interested in recruiting participants with a range of interests. Social media-savvy upcyclers, makers, athletes, decorators, historians and more are encouraged to apply.
Program Requirements
- This program is for thrifters/creators that reside within the Goodwill of the Finger Lakes service footprint.
- Applicants must have public Instagram profiles and be regularly creating and posting compelling content.
- This is a 12-month program (January 2026-December 2026)
- Our Thriftfluencers are gifted a $50 gift card to use at Goodwill each month. In exchange, Thriftfluencers are required to post a monthly minimum of:
- 2 in-feed Reels OR Carousel Posts
- 2 Instagram Stories per month
- 2 shares of Goodwill content on Facebook and/or LinkedIn
- Goodwill of the Finger Lakes will be tagged across related activity and invited as a collaborator on content produced for Instagram.
- Thriftfluencers will use text-based disclosures like #sponsored, #paid, #ad or #gifted within posts.
If you’re excited about fashion, upcycling, storytelling, or simply sharing great thrift finds, we’d love for you to apply and grow with us.
Ready to collaborate? Apply today!