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2-1-1/LIFE LINE Launches New Website

Feb 13, 2018

Rochester, N.Y.  – 2-1-1/LIFE LINE, a mission program of Goodwill of the Finger Lakes, officially launched its all-new website today in celebration of National 2-1-1 Day.

In 2017, over 19,000 providers and community members visited the 2-1-1/LIFE LINE website to access essential resources through the robust database available there. However, to increase access, the program understood a change was needed.

“We saw a strong need for a cleaner and easier to use website that could adapt to our ever-evolving and changing business of 2-1-1 services,” said Deb Turner, Director of 2-1-1/LIFE LINE.

In planning for the new website, Turner said that they recognized that when help is most needed, individuals prefer to look up their own resources online.

“We know that 91 percent of smartphone users turn to their devices for instant information. That’s why, in addition to an easy-to-navigate desktop and tablet platform, we created a mobile site that is user-friendly and responsive.”

The website design highlights the most often searched for popular topics on the main page. There is also the ability to search for resources by county and an individual in need can access a trained 2-1-1/LIFE LINE telecounselor through an easy-to-use chat button.

“By having a platform like our new website, we’re providing multiple ways for individuals in need to access information. This will help keep our phone lines open for callers who are in crisis or need further assistance accessing resources,” said Turner.

Additionally, Turner pointed out that it is now quicker and easier for providers and community members to update, check, and register their programs with 2-1-1/LIFE LINE’s database of over 6,000 community resources.

“The new website is a tool for our entire community to access. 2-1-1 is truly for everyone! And we want to thank the Genesee Valley Health Partnership for their generous contribution that helped make this possible,” said Turner.

More information about 2-1-1/LIFE LINE can be found online at the all-new

Deb Turner; Director of 2-1-1/ LIFE LINE, provides a demonstration of the new website during the launch meeting.