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Blue, a Goodwill boutique slated to open May 21

May 19, 2011

Goodwill of the Finger Lakes is proud to announce its newest retail venture– Blue, a Goodwill boutique.

Blue–It’s a revival. For our wardrobes. For our community. For our planet. And it’s opening on Saturday, May 21 at 9:00 a.m.

“By offering new and upcycled one-of-a-kind designer apparel, shoes and home décor in an inviting and eclectic setting, Blue combines classic elegance with a modern flare to provide customers an exciting one of a kind shopping experience,” says Sondra McFarlane, VP of Marketing at Goodwill of the Finger Lakes.

Located at 3350 Monroe Avenue in Pittsford, just across from Pittsford Plaza, Blue is bringing a fresh perspective to the distinguished Monroe Avenue shopping district.

“Taking that first step through the boutique’s distinct blue doors, shoppers will not only see the difference with Blue, but they’ll feel it, too,” notes McFarlane. “That’s because every dollar they spend on a stylish Armani Exchange shirt, those trendy Badgley Mischka shoes or a cute Dolce & Gabbana handbag goes right back into the community.”

All of the revenues from the sale of items at Blue, a Goodwill boutique will be used to fund unique training programs and provide career opportunities for people throughout Greater Rochester who face barriers to independence, like vision loss.

And just as sales at the boutique provide funding for the programs that help people who are blind, visually impaired, or have other obstacles to work rebuild their lives, it is also the place where all of the little black dresses, skinny jeans, slub-knit sweaters or dolman-sleeved blouses that were never worn, worn only once, or just won’t be worn any longer will get a new beginning instead of a landfill ending.

“We want our customers to feel good from the inside out, so we encourage each person to cleanse their closet,” says McFarlane. “Every time they bring those gorgeous threads and housewares to Blue, they’re not just replenishing our boutique and helping our community, they’re saving these items from the local landfill.”

Grand Opening events

Join in the excitement with an exclusive Peek @ Blue pre-launch party for Rochester-area young professionals on Friday, May 20 from 6:00 to 9:00 p.m. Attendees age 21 and over will get the first look inside Blue and will be treated to a fashion show with local celebrities, plenty of prizes, food and drink.

Then, on Saturday, May 21, the style revival at Blue will officially begin when the boutique opens to the public at 9:00 a.m. with the Blue to you grand opening extravaganza. There will be exclusive discounts for the first 100 customers through the blue doors. There will also be giveaways throughout the day.

“Fashionistas rejoice! Good will come from this,” exclaims McFarlane.

Find Blue, a Goodwill boutique on Facebook: and follow Blue on Twitter: @blue_revival.