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Goodwill of the Finger Lakes opens a new Clearance Center on September 1, 2020

Aug 25, 2020

ROCHESTER, N.Y.Goodwill of the Finger Lakes has opened the doors of a brand new Clearance Center.  The opening occurred at 8 a.m. on Tuesday, Sept. 1, at 1555 Jefferson Rd. in Henrietta. Clearance Center hours will be 8 a.m.-5 p.m. every day. On average, thousands of shoppers visit Goodwill’s Clearance Center each week, with a few hundred shoppers per day. Goodwill’s Clearance Center is one of the organization’s most popular locations. The new center brings many benefits to Goodwill shoppers, including twice as much space as its older location.


“We really think our shoppers are going to love this new location,” Goodwill of the Finger Lakes CEO Jennifer Lake said. “Being centrally located in Henrietta with plenty of parking and a better entrance, we hope this will serve our current shoppers and help get new Goodwill shoppers in the door. I can’t say it enough: When you shop at Goodwill, you support the entire community with our 211 Lifeline and ABVI mission programs.”


The Clearance Center by the Public Market will close at 5 p.m. Saturday, Aug. 29, to allow the Goodwill team to move all items to its new location in time for its grand opening. Social distancing and masks will be mandated throughout the store, as they are at all Goodwill of the Finger Lakes locations, and all employees will be provided with and wear PPE.


The Goodwill Clearance Center features merchandise previously offered in Goodwill’s traditional retail stores. Just as at the previous Clearance Center, the merchandise will be rotated throughout the day to continually provide new options to customers. Pricing is all based on the pound, with significant range in items, from shoes to houseware items, to furniture and back-to-school or Halloween attire.


A new Clearance Center looked attractive to Goodwill for many reasons. The new space is nearly double the size of the current location and has more parking. The entrance has two ground-level doors with no stairs, which provides easier and fast access. The layout of the Henrietta store is easier to navigate. All shopping carts are brand new and there will be more registers for an easier (and faster) buying and checkout experience.


“Many shoppers use public transportation and there is a bus route that has a dropoff and pickup right in front of our new building,” Lake said. “This is definitely something that made this new location attractive, too.”


The new Goodwill Clearance Center does not have a donation door, and donating items is not accepted at this location. However, donations can be brought to Donation Centers across the region.


Until now, the Clearance Center and Warehouse Storage were in two locations; with this move, both the shopping center and warehouse storage are in one location, which will help the organization in terms of efficiency, access and finance.


The current Jefferson Road retail location will remain open, and surrounding Donation Centers.  For a full list please visit our stores location page.


For more information on Goodwill of the Finger Lakes’ Clearance Center, visit



A 501(c)(3) charitable organization, Goodwill of the Finger Lakes prepares and empowers people with barriers to independence to be self-sufficient and contribute to their families and communities. Headquartered in Rochester, New York, Goodwill of the Finger Lakes’ mission programs, 211/LIFE LINE and the Association for the Blind and Visually Impaired (ABVI) have a very long and successful history of providing services to our region. Each year, Goodwill of the Finger Lakes positively impacts the lives of more than 150,000 people. For more information, please visit