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Goodwill Vision Enterprises Partners with Flaum Eye Institute

Feb 1, 2023

From Left to Right: Jen Lake, Christine Coward, M.D., Irenesa Olmo , David DiLoreto, M.D., PhD., Mayor Malik Evans.


Goodwill Vision Enterprises (formerly ABVI) and the Flaum Eye Institute are collaborating to improve access to vision care in the City of Rochester! Goodwill Vision Enterprises will be expanding their vision services in the Sterns Center for Low Vision, and Flaum Eye Institute will be opening a comprehensive eye care center in this space on Feb. 13th.


The newly renovated 5,300-square-foot suite includes six exam rooms, procedure rooms, an optical shop, and a spacious waiting area. Flaum will introduce technology upgrades, including electronic medical records, to ensure continuity of care. Four rooms will be dedicated to comprehensive eye care and two rooms will be dedicated to low vision exams on a daily basis.


“We have an obligation to ensure that we prevent blinding conditions and must do our part so all community members—including those who are uninsured—have access to routine care,” said Goodwill CEO and President Jen Lake. “This is such an important moment in time for our organization, and we are proud of our history of serving those who have low vision or are blind. This represents a new chapter for us, alongside UR Medicine Flaum Eye Institute.”


Read the full press release on URMC's website: Goodwill Vision Enterprises, UR Medicine Team Up to Expand Eye Care | URMC Newsroom (

Learn more about Goodwill's vision services: Vision Services (

Additional Coverage:

New center aims to expand eye care access in Rochester | WHAM (

Finger Lakes Goodwill and UR Medicine Flaum Eye Institute expand access to care at new clinic (

New partnership hopes to make eye care more accessible in Rochester -


Dr. Christine Coward, director of the new center and chief of Flaum Eye Institute’s Comprehensive Ophthalmology & Cataract Services.