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More Than A Store Campaign

Jul 31, 2018

Often times, our shoppers think Goodwill is just a retail location.  They're usually not aware it is a local, not-for-profit organization that benefits the community solely through the shopping and donating of our customers.  To bring awareness to this, Goodwill of the Finger Lakes ran a campaign from July 16-20, 2018 to show some of the "Behind the scenes" work that is occurring through Goodwill, thanks to our donors.  Each day was a different theme, advertised via social media platforms and digital media.  



Day 1: Introduction


Join Sarah Pavia and Todd Pipitone of our Marketing Department as they explain the campaign, what to expect, and introduce you to some of our team members! Remember - you can stop in anytime for your own tour.

More than a Store Day 1

Day 2: Sewing Department

Come tour our sewing floor with Joyel, our Vice President of Business Operations, as she shows our sewing department.  In this video you'll see blind and visually impaired staff members sewing uniforms and materials for service men and women in the military across the country.  

More than a Store Day 2

Day 3: Production and Manufacturing

Join Todd as he gives you a tour around our Production and Manufacturing floor, where self-stick notes are made and processed by blind and visually impaired employees.  These paper products are shipped to government offices all over the country, which could include the White House!

More than a Store Day 3

Day 4: Low Vision Center and Services

On this day our team navigates through Low Vision to see our exam room and materials, hear about services provided to the blind and visually impaired, views our Adaptive Technology area and Outdoor Mobility!

More than a Store Day 4

Day 5: 2-1-1 LIFELINE

On our final day of our campaign, we sit down with Deb - the Director of the 2-1-1 LIFELINE program.  Deb talks about the call center, available 24/7 and to anyone who needs assistance.  Special focus is also given to crisis intervention and suicide prevention.

More than a Store Day 5